Spotify Connect - UX/UI
During: Spring/summer 2024
Company: Spotify
My role: Inhouse UX/UI designer
My deliverables: UX/UI designer
At CC Studio, my team and I developed a refreshed visual design for Spotify Connect, an external site where users can explore how to control audio playback on one device remotely from another.
Spotify Hack Week
During: Spring 2024
Company: Spotify
My role: Inhouse product designer
My deliverables: Product design
Each year, Spotify team members, playfully called "band members," come together for Spotify Hack Week. For the 2024 Hack Week, my team and I at CC studio, came up with a concept that another team brought to life, ultimately winning the top prize.
Insight: In today’s digital world, people often encounter content that reinforces their existing views, creating filter bubbles. Audience data reveals a desire to break free from these bubbles, encouraging people to experience varied perspectives, form real connections, and feel part of a broader cultural landscape.
Challenge: Enable meaningful connections and inspire users to explore and engage within a wider cultural framework.
Idea: Imagine spinning a globe (because it’s fun!) and landing on a location to discover the most popular tracks there and what’s currently trending. With another spin, you’re transported to the peaks of Venezuela, discovering fresh new sounds.
Why we love it: This aligns perfectly with our mission of helping people discover unique and emerging music that might otherwise go unnoticed, all in a surprising and enjoyable way.
Spotify Codes - UX/UI
During: Spring 2024
Company: Spotify
My role: Inhouse UX/UI designer
My deliverables: UX/UI designer
At CC Studio, my team and I developed a refreshed visual design for Spotify Codes, which is micro site where the users can create scannable tag, similar to a QR code, that enables quick sharing or access to specific content within Spotify.
Spotify On platform marketing - Graphic design
During: Spring 2024
Company: Spotify
My role: Inhouse Graphic designer
My deliverables: Graphic design
This project is part of a broader effort to refresh all Spotify feature assets with updated illustrations, animations, and external resources.
The features involved in this project are:
Collaborative Playlist, Jam, Blend, Discover Weekly, Mixes, DJ, Daylist, Smart Shuffle, Release Radar, Spotify Connect, Car Mode, and Offline Listening.
Volvo EX90 product page - UX/UI
During: Fall 2022
Company: Volvo cars
My role: Inhouse Design lead
My deliverables: UX/UI design
The Volvo EX90 represents the latest product offering from Volvo, and to support its launch, my team and I developed a new product page that showcases the vehicle in a highly imaginative and captivating manner, distinguishing it from other models within the automotive industry. This page has yielded significant increases in engagement, pre-orders, and purchases when compared to previous new product releases.
Throughout the course of this project, I collaborated closely with various production agencies and CGI production teams to ensure that the final outcome was aligned with our desired vision and objectives.
Visit the site: https://www.volvocars.com/se/cars/ex90-electric/
Ceremonia - UX/UI
During: Summer 2020
Agency: Panagora
Client: Ceremonia
My role: UX/UI designer
My deliverables: Visual site mockups
Ceremonia is a newly started clean hair care brand rooted in Latinx heritage by Babba Rivera. We designed and developed their Shopify store that was released in October 2020.
5 star review and quote from client: “Panagora has been a great partner since the beginning- from the early stages of design through implementation, Panagora was able to successfully lead and manage the creation and development of our eComm. Panagora has also been responsive, especially on launch date which helped our team to navigate through unexpected bugs and last-minute changes of the site.”
Visit the site: https://ceremonia.com/
Wood Wood - Art Direction
During: AW 2019
Agency: Panagora
Client: Wood Wood
My role: Art Director, UX/UI designer
My deliverables: Art Direction and visual site mockups
Insight : Wood Wood is a Copenhagen based contemporary fashion and lifestyle brand founded in 2002.
The company’s online store has been plagued by bot activity due to the unique assortment of limited edition products with high aftermarket value. This resulted in overall poor site performance and downtime far exceeding the industry baseline.
The user experience was also heavily weighted towards a desktop shopping experience, and compromises done on the mobile version of the site negatively affected users who primarily visited the site on desktop. The result of this was an unusually low lower spread between desktop and mobile usage.
Idea: We launched a responsive online store with a user-friendly shopping experience on Panagora platform EDGE to utilise the power and scalability of AWS, combined with Cloudflare’s CDN services and bot management solution, to provide a lightning fast shopping experience on a global scale and our promise of 100 % uptime (SLA).
Impact: Wood Wood’s new online store is armoured with an (almost) endlessly scalable backend to outlive even the steepest traffic peaks, and a state of the art bot management solution. The new and improved responsive design has pawed the way for an equally delightful and effortless shopping experience on desktop as well as mobile devices.
By comparing data two months post go live with the same period the previous year, the following KPIs speak volumes about the project success:
+ 162 % increased ecommerce conversion rate
+ 230 % increased average session duration
+ 131 % more page views per session
- 52 % bounce rate on both returning and new visitors
+ 76 % increase in mobile usage
+ 570 % faster average response time
Visit: www.woodwood.com
Medicine Woman - Visual Identity
During: 2023
Agency: Freelance work
Client: Medicine Woman
My role: Art Director
My deliverables: Visual Identity, packaging design & web design
Medicine Woman is a shamanic platform centered on education and community in Sweden. They brought me on board to develop their visual identity, package design, SoMe and develop their Shopify store. The project’s aim was to refresh their brand with a warmer, more natural feel, emphasizing core values like earthiness, tranquility, simplicity, and cleanliness.
Josefin Dahlberg - Visual Identity
During: Fall 2024
Agency: Freelance work
Client: Josefin Dahlberg
My role: Art Director
My deliverables: Visual Identity
Josefin Dahlberg, a spiritual influencer, enlisted me to refresh the visual identity of her personal brand, “Josefin Dahlberg.”
The goal was to evolve her profile into a look that feels lighter, more uplifting, and inspiring, with a focus on making it bright, positive, clean, personal, and fun.
During: Summer 2021 - today (continuous work)
Agency: Freelance work
Client: Holy Crap
My role: Art Director
My deliverables: Visual Identity, graphic design to SoMe, newsletter and all their other channels
I have had the privilege of working for Sweden’s biggest spiritual podcast and community Holy Crap as the Art Director for the past two years. During this time I have been instrumental in creating the company's visual identity. Subsequently, I have remained fully committed to advancing the brand, continuously refining its content across a diverse range of content channels, including video, newsletters, merchandising, and more.
During: Spring 2022
Agency: Freelance work
Client: Core By Malin
My role: Art Director
My deliverables: Visual Identity
I had the honor of crafting the visual identity for Core By Malin, a mental and wellness coach. The core objective of this initiative was to represent a sense of liveliness, playfulness, and self-care through the design.
During: Spring 2021
Agency: Freelance work
Client: Wellbration
My role: Art Director
My deliverables: Visual Identity
I had the opportunity to design the brand identity for Wellbration, a wellness educational platform. Inspired by the brand's name, which emphasizes the importance of vibration, the identity was crafted to convey a sense of positivity and freshness, replete with playful design elements.
During: Fall 2020
Agency: Freelance work
Client: Josefin Dahlberg
My role: Art Director
My deliverables: Visual Identity
Josefin Dahlberg is a spiritual influencer who hired me to create her visual identity for her personal brand “Josefin Dahlberg”. The brief was to update her profile into something more mature and the core values through the project were to make it: warm, peaceful, mature, bright, positive with a lot of energy.
Simris - Art Direction
During: Autumn 2020
Agency: Panagora
Client: Simris
My role: Art Director, UX/UI designer
My deliverables: Art Direction and visual site mockups
Simris is a multi-award-winning, pioneering, prestige wellness company that grows sell algae products from Sweden. Simris protect endangered marine habitats by developing unique ingredients from farmed microalgae instead of from fish or other marine animals. Their goal is to be the beacon for positive change in business.
We redesigned and developed their new Shopify store.
US store front results:
+ 957 % increased ecommerce conversion rate
+ 300 % increased revenue
5 star review and quote from client: "I would recommend Panagora anytime. Their technical expertise, team abilities and unique, cutting edge approach to e-commerce have been parallel to none, according to our experience: they were able to deliver exactly what they promised. Panagora proved they were able to take our comprehensive brief and deliver according not only to our specifications and needs, but most importantly according to best industry e-commerce practices.
Panagora listened to the issues and the specifications we had for our upcoming site, accurately identified the limitations we have been facing, and designed a scope to address all those individually and holistically. Their process has been exceptional, and effective. I am particularly impressed by Panagora's ability to "translate" our brand's visual identity into a website experience that looked nothing like what we previously had, yet entirely within our brand's guidelines and with full respect to our desires. With Panagora you do not just get a technically great site, but also one that is aesthetically appealing to its visitors, without any compromises or departures from your brand aesthetic.
As our brand's founder and company's co-founder, I believe Panagora has been able to deliver a site worthy of our brand's aspirations, and most importantly, a site that is a pleasure for prospecting or existing customers to visit, interact with and shop from."
Visit the site: www.simris.com
During: AW 2017-2018
Agency: Panagora
Client: YME Universe
My role: Art Director & UX designer
My deliverables: Sitemap, digital styleguide and visual site mockups
YME - one of Norway’s most unique high-end lifestyle store. Two years ago the store had their grand opening of its physical appearance in the center part of Oslo. A three-floor building with an interior designed by the famous architectural agency Snøhetta. As the physical store, YME’s main goal was to deliver a personal and unique shopping experience where the customer would enter a universe where more than one senses would be stimulated. It was also important to remain their high engagement from and to the customer.
Our mission was to translate the experience of their three-floor concept (sneakers/female/male-lifestyle) from the physical space into a digital one. Apart from our design mission, YME had many issues regarding performance and huge traffic amounts from their regular sneakers drops.
The idea was to create a responsive e-commerce experience that could handle high traffic peaks during hype releases and together with this synchronize inspirational content with the customer journey.
Visit: ymeuniverse.com
During: AW 2018
Agency: Panagora
Client: Eir Scandinavia
My role: Art Director & Brand strategist
My deliverables: Brand Platform, Visual Identity (image concept/colors/materials/typography)
EIR Scandinavia är ett nytt etablerat skandinaviskt varumärke inom Orkla-koncernen som specialiserar sig på naturlig skönhet och välbefinnande. EIR vill inspirera kvinnor över hela världen genom sin online butik där du kan få information och inspiration om inre och yttre skönhet, hållbarhet och hur psykologi påverkar din hud. Målet är att hjälpa dig att bli din egen expert på din hud. En förtroende värdig destination som också säljer högkvalitativa naturliga skönhetsprodukter.
För att att introducera detta nya varumärke för världen och skilja EIR från konkurrenterna, har Panagora konceptualiserat en sömnlös shoppingupplevelse med ett unikt och tydligt varumärke uttryck och kurerat hudvårds innehåll.
"Vi vill att de ska säga att de älskar varumärket och att det här märket gör vardagen lite bättre på ett sätt" - Nina Skalstad | VD
Uppdraget: För att verkligen skilja EIR från sina konkurrenter och definiera vad varumärket står för identifierade Panagora behovet av att skapa en strategisk varumärkesplattform. Vi identifierade också behovet av en visuell identitet med element och riktlinjer som tillsammans kan skapa ett starkt och unikt uttryck med högt igenkännande och skapa konsekvens genom alla varumärkets kanaler.
Eftersom EIR är ett nytt varumärke började vi bygga ett designkoncept för att starta en blogg som i sin tur ska öka varumärkeskännedom, uppmuntra engagemang och driva trafik. Syftet med blogg konceptet är att utbilda kunderna i att en bra hy är liktydigt med att må bättre samt att uppmuntra människor att dela sina egna skönhets erfarenheter och råd.
Utöver blogg konceptet designade vi en webbshop och ett analysverktyg för att hjälpa användaren att hitta rätt produkter för sin egen hudtyp.
Besök Eir Scandinavia: https://www.eirscandinavia.com/
During: Spring 2017
Agency: Panagora
Client: Under Your Skin
My role: Art Director, UX designer and Brand strategic advisor.
My deliverables: Concept, Brand Platform, Visual identity, sitemap, digital styleguide and visual site mockups
Under your skin is an e-commerce store that going to sell organic and non-toxic beauty products.
In the beginning of the project we started of by create a Brand Platform to make then have a steady ground to build their upcoming brand upon. Based on the Brand Platform we developed a Visual Identity with bold colors and typography, a humours but still inspring photo manner and a playful pattern.
With this graphic profile I've started of by designing directly without doing any wireframes. At the same time as an Informational architecture work to create the perfect way of navigate and filter the whole range of products.
A parallel project to the site is packaging and other print deliverables.
During: December - Jan 2016/2017
Agency: Panagora & Knight Digital
Client: Cederroth (Orkla)
My Role: UX designer / Art director
My deliverables: Sitemap, wireframes, digital styleguide and visual mockups
Based on Panagora's Orkla design system I created this re-design for Cederroth health care business.
The aim was to create an easy navigated store for a target audience with small digital experience. A challenge with the site was to make the customers be able to purchase products in a product (their First aid stations - 20 products within one station). Therefor I come up with a shop in shop solution on the product page which we hope is going to solve a lot of their pains.
During: April - June 2016
Agency: Panagora & Alpha solutions
Client: Pierre Robert (Orkla)
My role: UX/UI designer
My deliverables: Sitemap, wireframes, digital styleguide and visual site mockups
Pierre Robert are in the progress of migrating to a new platform (Demandware) and therefor they needed a face lift of their new site. The team from Panagora and I re-design the responsive solution for Alpha Solution to develop upon.
Mixed packaging design, graphic design and logotype work.
