During: Spring 2017

Agency: Panagora

Client: Under Your Skin

My role: Art Director, UX designer and Brand strategic advisor. 

My deliverables: Concept, Brand Platform, Visual identity, sitemap, digital styleguide and visual site mockups

Under your skin is an e-commerce store that going to sell organic and non-toxic beauty products.

In the beginning of the project we started of by create a Brand Platform to make then have a steady ground to build their upcoming brand upon. Based on the Brand Platform we developed a Visual Identity with bold colors and typography, a humours but still inspring photo manner and a playful pattern. 

With this graphic profile I've started of by designing directly without doing any wireframes. At the same time as an Informational architecture work to create the perfect way of navigate and filter the whole range of products.

A parallel project to the site is packaging and other print deliverables.