Spotify Hack Week
During: Spring 2024
Company: Spotify
My role: Inhouse product designer
My deliverables: Product design
Each year, Spotify team members, playfully called "band members," come together for Spotify Hack Week. For the 2024 Hack Week, my team and I at CC studio, came up with a concept that another team brought to life, ultimately winning the top prize.
Insight: In today’s digital world, people often encounter content that reinforces their existing views, creating filter bubbles. Audience data reveals a desire to break free from these bubbles, encouraging people to experience varied perspectives, form real connections, and feel part of a broader cultural landscape.
Challenge: Enable meaningful connections and inspire users to explore and engage within a wider cultural framework.
Idea: Imagine spinning a globe (because it’s fun!) and landing on a location to discover the most popular tracks there and what’s currently trending. With another spin, you’re transported to the peaks of Venezuela, discovering fresh new sounds.
Why we love it: This aligns perfectly with our mission of helping people discover unique and emerging music that might otherwise go unnoticed, all in a surprising and enjoyable way.