Wood Wood - Art Direction

During: AW 2019

Agency: Panagora

Client: Wood Wood

My role: Art Director, UX/UI designer

My deliverables: Art Direction and visual site mockups

Insight : Wood Wood is a Copenhagen based contemporary fashion and lifestyle brand founded in 2002.

The company’s online store has been plagued by bot activity due to the unique assortment of limited edition products with high aftermarket value. This resulted in overall poor site performance and downtime far exceeding the industry baseline.

The user experience was also heavily weighted towards a desktop shopping experience, and compromises done on the mobile version of the site negatively affected users who primarily visited the site on desktop. The result of this was an unusually low lower spread between desktop and mobile usage.

Idea: We launched a responsive online store with a user-friendly shopping experience on Panagora platform EDGE to utilise the power and scalability of AWS, combined with Cloudflare’s CDN services and bot management solution, to provide a lightning fast shopping experience on a global scale and our promise of 100 % uptime (SLA).

Impact: Wood Wood’s new online store is armoured with an (almost) endlessly scalable backend to outlive even the steepest traffic peaks, and a state of the art bot management solution. The new and improved responsive design has pawed the way for an equally delightful and effortless shopping experience on desktop as well as mobile devices.

By comparing data two months post go live with the same period the previous year, the following KPIs speak volumes about the project success:

+ 162 % increased ecommerce conversion rate

+ 230 % increased average session duration

+ 131 % more page views per session

- 52 % bounce rate on both returning and new visitors

+ 76 % increase in mobile usage

+ 570 % faster average response time

Visit: www.woodwood.com