During: AW 2017-2018

Agency: Panagora

Client: YME Universe

My role: Art Director & UX designer

My deliverables: Sitemap, digital styleguide and visual site mockups

YME - one of Norway’s most unique high-end lifestyle store. Two years ago the store had their grand opening of its physical appearance in the center part of Oslo. A three-floor building with an interior designed by the famous architectural agency Snøhetta. As the physical store, YME’s main goal was to deliver a personal and unique shopping experience where the customer would enter a universe where more than one senses would be stimulated. It was also important to remain their high engagement from and to the customer.

Our mission was to translate the experience of their three-floor concept (sneakers/female/male-lifestyle) from the physical space into a digital one. Apart from our design mission, YME had many issues regarding performance and huge traffic amounts from their regular sneakers drops.

The idea was to create a responsive e-commerce experience that could handle high traffic peaks during hype releases and together with this synchronize inspirational content with the customer journey.

Visit: ymeuniverse.com